Business Tip of the Month

Be able to clearly state what you do.

Develop a ten second introduction as well as a thirty second presentation. The introduction explains what you do and for whom.

For example; “I work with boutique retailers to help them increase their sales and profits.”

This introduction should encourage the other person to ask for more information. When they do, you recite your thirty second presentation.

“Bob Smith of High Profile Clothing wanted a program that would help his sales managers increase their sales. After working with them for six months we achieved a 21.5 percent increase in sales. Plus, sales of their premium line of ties have doubled in this time frame.”

As you can see, this gives an example of your work and the typical results you have help your clients achieve.

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